Hard truth: Not everyone is going to like your branding.  Does that make you uncomfortable? Is your goal to appeal to the masses with your branding? Are you casting a wide, safe, non-controversial net so that you don’t turn off any potential clients? If so, I’m here to tell you that you’re doing it wrong. […]

In brand strategy, consistency is key.  Regardless of what you choose for your logo, color palette, or ideal client, branding your business will only work if you use the same elements over and over and over again. Be like a broken record. Or like a parent of young kids—nothing you say one time computes. You […]

I’m so excited for the launch of Dance With Miss Anna’s new brand and website! Anna is a dear friend of mine. We cheered together on the Oakland Raiderettes for 3 seasons, and even traveled to Austria together to cheer in the Eurobowl. After we hung up our pom poms, Anna went full force into […]

I’m thrilled to reveal the new branding for The DMV Wedding Pros Podcast! This podcast offers education for wedding pros in the Washington D.C. Metro Area. Abigail Coale is the host, and in addition to being a fantastic wedding videographer with Abidoodle Productions, she’s also a really savvy digital marketer. She fully gets the importance […]

I’m beyond pumped to show you the delightfully bookish new branding + web design for The Currently Reading Podcast! The Currently Reading Podcast is dedicated to the love of books and reading. Bookish friends discuss what’s on their nightstands, in their earbuds, and on their Kindles right now, in addition to books they’ve loved forever, […]

So you want to attract high-end clients that see your services and/or products as a worthy investment. Great!  I think of high-end clients as people who understand the value you provide—and are willing to pay a premium to work with you. And it’s your website’s “job” to not only attract these clients, but to also […]