An effortlessly chic jewelry brand. Arm Candy by Alysa is a collection of timeless, effortless, and sophisticated jewelry for women of all ages. Alysa, the founder and maker behind the brand, needed a creative outlet during the pandemic; while also teaching her kids that not only can you pivot in times of hardship, but you […]

A permanent jewelry sub-brand with its own flair. Remember the visual branding I designed last year for Squirrel & Scout Co.? Well, there’s nothing more fun than when a previous client comes back in need of a sub-brand! Sarah began offering permanent jewelry at pop-ups and vendor shows along with her products from Squirrel & […]

A comprehensive yet easy-to-navigate website for a 15-module wedding venue education course. My full-time job is Creative Director of the wedding website Here Comes The Guide. I’ve worked there since 2009, and have seen the wedding industry go through many ups and downs—from the Great Recession to the California wildfires to, you guessed it, the […]

An earthy rainbow of warmth and whimsy. Branding is always a complex and deep process, but it’s especially involved when working with a multi-passionate visionary of an entrepreneur. That is Alecia of Rhiannon Rives Design in a nutshell. She’s incredibly creative and eclectic, yet doesn’t adhere to any one style or niche. She explains, “I […]

There’s something very powerful about a simple wordmark logo.  A “wordmark” or “logotype” is a logo design made up purely of text. It simply spells out the name of your business. No graphic accents or other bells & whistles. Some of the biggest brands in existence have chosen a wordmark logo to be the foundation […]

Clean, calm, and feminine branding for an organized executive assistant. Executive Lulu is an Executive Assistant that helps entrepreneurs stay organized through strategies, systems, and streamlined processes. Lulu and I connected through Instagram—she loved my design work and I loved her aesthetic—and we decided to swap VIP Days with each other. I would do a […]