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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!
Squirrel and Scout Co Brand Board by Absolute JEM

Whimsical Branding for Squirrel & Scout Co.

A whimsical brand for a fun + funky mom-run gift shop. Squirrel & Scout Co. is a small, mom-run shop that focuses on fun and funky handmade and personalized gifts for everyday celebrations. Sarah came to me “desperately looking for cohesiveness”. She wanted the ability to make her social posts, website, market space, and shop […]

Portfolio

Savannah Smith Photography | Brand Identity by Absolute JEM

Stylish Tropical Brand Identity for Savannah Smith Photography

Fresh, bright, and colorful with a coastal vibe.  Savannah is a vivacious, light-loving photographer for people who love color, emotion, and each other. She came to me ready to make the shift from photographing large weddings to focusing on micro weddings, elopements, intimate destination weddings, and portraiture. As a result, her visual brand had to […]

Portfolio

Should You Give Your Brand A Theme | Absolute JEM

A Killer Brand Strategy: Give Your Brand A Theme

How a memorable theme woven throughout your branding just might give you an edge. I named my business Absolute JEM not only because of my initials (hence the “misspelling”) and because my clients are absolute gems, but also because I wanted to give my brand a theme. I use a consistent gem theme throughout my […]

Branding

Erin Dayhaw | Brand Identity by Absolute JEM

“Colorful-with-a-side-of-crazy” Branding for Erin Dayhaw

Bright, bold, and unapologetically loud af. Erin Dayhaw is a talented #marylandmaker specializing in quirky home goods and apparel with a side of sarcasm—and her products will give anyone a laugh! She also makes badass signage for small businesses. Erin came to me wanting to create a recognizable visual brand – not only with the […]

Portfolio

Why Just A Logo Isn't Enough | Absolute JEM

Why You Need More Than “Just A Logo”

A Logo Isn’t Enough. There, I said it. (But I say it with love.) Now don’t feel bad if you don’t have top-to-bottom branding for your business. It’s totally understandable! Branding is not only an investment, but also a commitment. Good branding takes time because it forces you to do the hard work of getting […]

Branding

Sarah Thayer Photography | Brand Identity by Absolute JEM

Elevated Visual Brand for Sarah Thayer Photography

Soak in the soothing feeling of this elegant visual brand. Sarah Thayer is a portrait photographer who loves capturing memories for families and couples to cherish forever. She came to me ready to level up her business with a consistent, upscale, and recognizable brand identity. The brand keywords we landed on were: fresh, helpful, laughter, […]

Portfolio

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2023 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM  (who else?) |  Brand Photos: Jennifer Casey Photography