So you want to attract high-end clients that see your services and/or products as a worthy investment. Great!  I think of high-end clients as people who understand the value you provide—and are willing to pay a premium to work with you. And it’s your website’s “job” to not only attract these clients, but to also […]

When Nadine De Leon first inquired with me, she had an existing brand + website that she wanted to elevate. She felt that the style of her online presence no longer represented her business or her level of skill—nor was it what she wanted to put out into the world to attract the right clients! […]

The first thing you should know about Larissa Johnson is that she’s sunshine and rainbows personified. She’s bursting with contagious enthusiasm, and has the bubbliest personality and brightest spirit! So when she came to me in need of a brand and website I knew I was in for a fun (and colorful!) project. Larissa is […]

As a brand designer, creating a mood board is one of the most important steps of the branding process. Because for me, it not only sets the tone, style, and colors for the brand—but also informs almost every other design decision along the way. Big deal, right? A mood board is simply a collection of […]

They say designing your own brand is the hardest. They weren’t kidding. I had the idea to launch Absolute JEM back in 2018, when I was 9 months pregnant with my second baby boy. Crazy timing, right? I knew I wouldn’t be able to launch immediately. Who was I kidding—with a new baby on the […]