Site speed improves both user experience and SEO. Let’s be honest: Web users are all about instant gratification. So if your website takes too long to load (we’re talking more than 1–3 seconds, max), you risk a high bounce rate and missed opportunities to connect with your ideal clients. Plus, page speed—which is how fast […]

Wanna know why optimizing your images is so important? Because humongous, full-resolution images are usually the worst offender when it comes to slowing down your website! So allow me to get on my web designer soap box: This is me begging you to stop uploading giant image files to your website. I’m here to show […]

Showit or Squarespace…THAT is the question. I’ve designed numerous websites in both Squarespace and Showit, and while there are many advantages to each website builder, there are some drawbacks and differences as well!  Having a website you can update yourself is a non-negotiable—which is why I highly recommend both of these platforms. With the quality […]

Hard truth: A mobile-friendly website is a non-negotiable. According to Google, over half of all internet searches come from a mobile device. We’ve officially crossed the threshold of mobile over desktop—which means you gotta start prioritizing how your site looks across different devices. What’s more? Google now uses “mobile-first indexing”—meaning the mobile version of your […]

And not just any website. But a strategic, high-converting website! A well-designed website has a lot of power. Sure, you can get business from word-of-mouth referrals or even social media, but if you’re looking for long-term legitimacy when it comes to your business, a professional website is a non-negotiable. If you’re sitting there asking yourself, […]

Ranking on Google doesn’t have to be an enigma wrapped in a riddle and cash. (If you watch Bravo this makes sense.) Before we begin, it’s important to note that Google’s main function is to deliver the most relevant and useful content to its users. So it’s looking to best answer people’s queries—first and foremost. […]