A brand refresh for a beloved wedding website. Here Comes The Guide is a wedding website that matches engaged couples with their perfect venue. Not only did I use HereComesTheGuide.com to find my own wedding venue back in 2009, but I’ve also worked there full-time since that same year! I started my career at Here […]

There’s something very powerful about a simple wordmark logo.  A “wordmark” or “logotype” is a logo design made up purely of text. It simply spells out the name of your business. No graphic accents or other bells & whistles. Some of the biggest brands in existence have chosen a wordmark logo to be the foundation […]

5 V’s you need to build an irresistible brand. When we say the word “branding”, things like logos, color palettes, and font choices come to mind. But we all know that a brand is much more than just the visuals. “A brand is a set of expectations, memories, stories, and relationships that, taken together, account […]

PSA: Messaging and functionality determine design—not the other way around. Design is much more than just “how something looks”. It’s actually about how something *works*. It’s about transforming information into visually-appealing, clear, and directive imagery that your brain can process at-a-glance. When I design a website or media kit or pricing guide, we don’t start […]

There are several elements you’ll encounter when crafting your visual brand identity. You may hear your brand designer throw around terms like submarks, favicons, typography, and iconography…and while this designer “lingo” may very well make your eyes glaze over, listen up: these elements are crucial to creating a cohesive yet versatile visual brand! My favorite […]

In brand strategy, consistency is key.  Regardless of what you choose for your logo, color palette, or ideal client, branding your business will only work if you use the same elements over and over and over again. Be like a broken record. Or like a parent of young kids—nothing you say one time computes. You […]