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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!
When To Opt for a Wordmark Logo | Absolute JEM Blog

When To Opt for a Wordmark Logo

There’s something very powerful about a simple wordmark logo.  A “wordmark” or “logotype” is a logo design made up purely of text. It simply spells out the name of your business. No graphic accents or other bells & whistles. Some of the biggest brands in existence have chosen a wordmark logo to be the foundation […]

Branding

The 5 Building Blocks of Branding | Absolute JEM

The Building Blocks of Branding

5 V’s you need to build an irresistible brand. When we say the word “branding”, things like logos, color palettes, and font choices come to mind. But we all know that a brand is much more than just the visuals. “A brand is a set of expectations, memories, stories, and relationships that, taken together, account […]

Branding

Design is about how something works | Absolute JEM

Design Puts The FUN In Function

PSA: Messaging and functionality determine design—not the other way around. Design is much more than just “how something looks”. It’s actually about how something *works*. It’s about transforming information into visually-appealing, clear, and directive imagery that your brain can process at-a-glance. When I design a website or media kit or pricing guide, we don’t start […]

Design

How To Have A Versatile Visual Brand | Absolute JEM Blog

How To Have A Versatile Visual Brand

There are several elements you’ll encounter when crafting your visual brand identity. You may hear your brand designer throw around terms like submarks, favicons, typography, and iconography…and while this designer “lingo” may very well make your eyes glaze over, listen up: these elements are crucial to creating a cohesive yet versatile visual brand! My favorite […]

Branding

Brand Consistency | Absolute JEM

Brand Consistency: What It Is and Why It’s So Important

In brand strategy, consistency is key.  Regardless of what you choose for your logo, color palette, or ideal client, branding your business will only work if you use the same elements over and over and over again. Be like a broken record. Or like a parent of young kids—nothing you say one time computes. You […]

Branding

How To Make Your Website More Mobile Friendly

8 Ways To Make Your Website More Mobile Friendly

Hard truth: A mobile-friendly website is a non-negotiable. According to Google, over half of all internet searches come from a mobile device. We’ve officially crossed the threshold of mobile over desktop—which means you gotta start prioritizing how your site looks across different devices. What’s more? Google now uses “mobile-first indexing”—meaning the mobile version of your […]

Website

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2022 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM  (who else?) |  Brand Photos: Jennifer Casey Photography