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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

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A fatal mistake you may be making with your brand

The Worst Thing a Brand Can Be

I have a strong opinion on the worst thing a brand can be. What do you think it is? A lot of things may have come to mind as you consider this question. Some of the worst things a brand can be are: Dishonest Repulsive Inconsistent Uneducated Controversial Yes, all of the above can equal […]

Branding

4 Tips to Create a Standout Brand Voice

4 Tips to Create a Standout Brand Voice

Your brand “voice”, aka the language you use in your marketing, helps give your brand a distinct personality.  It’s the impression your followers get from the tone of your messaging—from social media captions, to web copy, to emails, to podcast interviews, and more. A strong verbal identity reflects the person, vision, and values behind the […]

Business

Social Media 101 | 7 tips for optimizing your social media content

Social SEO | 7 Tips for Optimizing your Social Media Content

Have you heard? Social is the new search engine. It’s true. The reality is that your ideal clients are now turning to social media as their new “Google”—searching Pinterest, Instagram, TikTok, YouTube, and more to find inspiration, information, products, and services. Social media is becoming more and more search-oriented, which means you need to implement […]

SEO

When To Opt for a Wordmark Logo | Absolute JEM Blog

When To Opt for a Wordmark Logo

There’s something very powerful about a simple wordmark logo.  A “wordmark” or “logotype” is a logo design made up purely of text. It simply spells out the name of your business. No graphic accents or other bells & whistles. Some of the biggest brands in existence have chosen a wordmark logo to be the foundation […]

Branding

What is a Sub-Brand and Should You Create One?

What is a Sub-Brand and Should You Create One?

Let’s Talk Sub-Brands. First off, what is a sub-brand? In the simplest of terms, it’s a complementary brand created under an existing main brand. A brand within a brand, if you will. A brand spin-off. It’s the Coke Zero to Coca-Cola. The Audible to Amazon. The Air Jordan to Nike. This subsidiary / secondary brand […]

Branding

The 5 Building Blocks of Branding | Absolute JEM

The Building Blocks of Branding

5 V’s you need to build an irresistible brand. When we say the word “branding”, things like logos, color palettes, and font choices come to mind. But we all know that a brand is much more than just the visuals. “A brand is a set of expectations, memories, stories, and relationships that, taken together, account […]

Branding

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

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