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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!
Should You Give Your Brand A Theme | Absolute JEM

A Killer Brand Strategy: Give Your Brand A Theme

How a memorable theme woven throughout your branding just might give you an edge. I named my business Absolute JEM not only because of my initials (hence the “misspelling”) and because my clients are absolute gems, but also because I wanted to give my brand a theme. I use a consistent gem theme throughout my […]

Branding

Why Just A Logo Isn't Enough | Absolute JEM

Why You Need More Than “Just A Logo”

A Logo Isn’t Enough. There, I said it. (But I say it with love.) Now don’t feel bad if you don’t have top-to-bottom branding for your business. It’s totally understandable! Branding is not only an investment, but also a commitment. Good branding takes time because it forces you to do the hard work of getting […]

Branding

How To Add A Shop To Your Showit Website With Shopify Lite | Absolute JEM Blog

How To Add A Shop To Your Showit Website With Shopify Lite

If you have a Showit website and want to begin selling digital or physical products, you can easily add a shop using Shopify Lite! Showit + Shopify Lite is a match made in e-commerce heaven. Your spiffy Showit website is the “face” of your shop, while the Shopify Lite “Buy Buttons” handle the shop’s transactions. […]

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Why Your Branding Shouldn't Appeal to Everyone | Absolute JEM

Why Your Branding Shouldn’t Appeal to Everyone

Hard truth: Not everyone is going to like your branding.  Does that make you uncomfortable? Is your goal to appeal to the masses with your branding? Are you casting a wide, safe, non-controversial net so that you don’t turn off any potential clients? If so, I’m here to tell you that you’re doing it wrong. […]

Branding

Brand Consistency: What It Is and Why It's So Important | Absolute JEM Blog

Brand Consistency: What It Is and Why It’s So Important

In brand strategy, consistency is key.  Regardless of what you choose for your logo, color palette, or ideal client, branding your business will only work if you use the same elements over and over and over again. Be like a broken record. Or like a parent of young kids—nothing you say one time computes. You […]

Branding

Showit vs Squarespace | pros and cons of Showit and Squarespace

Showit vs Squarespace: What’s best for your business?

Showit or Squarespace…THAT is the question. I’ve designed numerous websites in both Squarespace and Showit, and while there are many advantages to each website builder, there are some drawbacks and differences as well!  Having a website you can update yourself is a non-negotiable—which is why I highly recommend both of these platforms. With the quality […]

Website

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2022 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM  (who else?) |  Brand Photos: Jennifer Casey Photography