You have an incredible service or product that you want to shout from the mountaintops. But sometimes it feels like you’re barely being heard. To really spread the word, you need a comprehensive marketing plan. So where do you start? The main objective of a marketing plan is simple: to spread awareness about your business. […]

Unveiling my 2024 Business Vision Board + Word of the Year… My dear friend and coworker Madi Woodhouse encouraged me to make a 2024 vision board using elements that keep me accountable to my business goals. I never really set New Year’s resolutions or come up with a personal “word of the year”, but I […]

I have a strong opinion on the worst thing a brand can be. What do you think it is? A lot of things may have come to mind as you consider this question. Some of the worst things a brand can be are: Dishonest Repulsive Inconsistent Uneducated Controversial Yes, all of the above can equal […]

Your brand “voice”, aka the language you use in your marketing, helps give your brand a distinct personality.  It’s the impression your followers get from the tone of your messaging—from social media captions, to web copy, to emails, to podcast interviews, and more. A strong verbal identity reflects the person, vision, and values behind the […]

Have you heard? Social is the new search engine. It’s true. The reality is that your ideal clients are now turning to social media as their new “Google”—searching Pinterest, Instagram, TikTok, YouTube, and more to find inspiration, information, products, and services. Social media is becoming more and more search-oriented, which means you need to implement […]

There’s something very powerful about a simple wordmark logo.  A “wordmark” or “logotype” is a logo design made up purely of text. It simply spells out the name of your business. No graphic accents or other bells & whistles. Some of the biggest brands in existence have chosen a wordmark logo to be the foundation […]