I have a strong opinion on the worst thing a brand can be. What do you think it is? A lot of things may have come to mind as you consider this question. Some of the worst things a brand can be are: Dishonest Repulsive Inconsistent Uneducated Controversial Yes, all of the above can equal […]

Your brand “voice”, aka the language you use in your marketing, helps give your brand a distinct personality.  It’s the impression your followers get from the tone of your messaging—from social media captions, to web copy, to emails, to podcast interviews, and more. A strong verbal identity reflects the person, vision, and values behind the […]

Have you heard? Social is the new search engine. It’s true. The reality is that your ideal clients are now turning to social media as their new “Google”—searching Pinterest, Instagram, TikTok, YouTube, and more to find inspiration, information, products, and services. Social media is becoming more and more search-oriented, which means you need to implement […]

There’s something very powerful about a simple wordmark logo.  A “wordmark” or “logotype” is a logo design made up purely of text. It simply spells out the name of your business. No graphic accents or other bells & whistles. Some of the biggest brands in existence have chosen a wordmark logo to be the foundation […]

Let’s Talk Sub-Brands. First off, what is a sub-brand? In the simplest of terms, it’s a complementary brand created under an existing main brand. A brand within a brand, if you will. A brand spin-off. It’s the Coke Zero to Coca-Cola. The Audible to Amazon. The Air Jordan to Nike. This subsidiary / secondary brand […]

5 V’s you need to build an irresistible brand. When we say the word “branding”, things like logos, color palettes, and font choices come to mind. But we all know that a brand is much more than just the visuals. “A brand is a set of expectations, memories, stories, and relationships that, taken together, account […]