A Logo Isn’t Enough. There, I said it. (But I say it with love.) Now don’t feel bad if you don’t have top-to-bottom branding for your business. It’s totally understandable! Branding is not only an investment, but also a commitment. Good branding takes time because it forces you to do the hard work of getting […]

If you have a Showit website and want to begin selling digital or physical products, you can easily add a shop using Shopify Lite! Showit + Shopify Lite is a match made in e-commerce heaven. Your spiffy Showit website is the “face” of your shop, while the Shopify Lite “Buy Buttons” handle the shop’s transactions. […]

Hard truth: Not everyone is going to like your branding.  Does that make you uncomfortable? Is your goal to appeal to the masses with your branding? Are you casting a wide, safe, non-controversial net so that you don’t turn off any potential clients? If so, I’m here to tell you that you’re doing it wrong. […]

In brand strategy, consistency is key.  Regardless of what you choose for your logo, color palette, or ideal client, branding your business will only work if you use the same elements over and over and over again. Be like a broken record. Or like a parent of young kids—nothing you say one time computes. You […]

Showit or Squarespace…THAT is the question. I’ve designed numerous websites in both Squarespace and Showit, and while there are many advantages to each website builder, there are some drawbacks and differences as well!  Having a website you can update yourself is a non-negotiable—which is why I highly recommend both of these platforms. With the quality […]

So you want to attract high-end clients that see your services and/or products as a worthy investment. Great!  I think of high-end clients as people who understand the value you provide—and are willing to pay a premium to work with you. And it’s your website’s “job” to not only attract these clients, but to also […]