Site speed improves both user experience and SEO. Let’s be honest: Web users are all about instant gratification. So if your website takes too long to load (we’re talking more than 1–3 seconds, max), you risk a high bounce rate and missed opportunities to connect with your ideal clients. Plus, page speed—which is how fast […]

Trust is the first step to making the sale. Your website’s main goal is to convert viewers into buyers, so you NEED to be sure that it fosters a sense of trust with users. How do you do it? With the following list of what I like to call “trust factor” items. In order to […]

I’m a firm believer in listing pricing on your website. This is a hotly-debated topic, and I’m not saying that displaying pricing is right for 100% of businesses, but I do believe it’s crucial for us small, service-based businesses. Why? Two reasons: Transparency and qualifying your leads. For me, it comes down to this: I […]

Wanna know why optimizing your images is so important? Because humongous, full-resolution images are usually the worst offender when it comes to slowing down your website! So allow me to get on my web designer soap box: This is me begging you to stop uploading giant image files to your website. I’m here to show […]

Want to instantly make the calls-to-action on your website more effective? Streamline your button style! Here’s an interesting thing about web design: You “train” your visitors how to use your site. Consistent styling throughout your website helps visitors intuitively navigate through it. A prime example of this is your button style. Calls to action on […]

A beautifully bookish brand design… Grab a cup of coffee and get cozy, because today I’m revealing the charming visual identity and new Showit website for the literary lifestyle brand, FictionMatters! FictionMatters is a blog about books and the literary lifestyle. Sara Hildreth is a self-proclaimed bookworm and aspiring literary heroine, and there’s nothing she […]