A brand refresh for a beloved wedding website.
Here Comes The Guide is a wedding website that matches engaged couples with their perfect venue. Not only did I use HereComesTheGuide.com to find my own wedding venue back in 2009, but I've also worked there full-time since that same year!
I started my career at Here Comes The Guide in sales, and spent almost 8 years in that position before sliding into the Creative Director seat.
We've only rebranded a handful of times throughout our company's history, and our last "rose gold" brand iteration lasted for a good 7 years.
But we knew we needed a "refresh" to evolve our brand and keep our visual identity fresh, modern, and elevated.
I like to refer to this brand update as a refresh as opposed to a rebrand because it's more of an evolution than a total shake-up. The logo, color palette, typography, and holistic design system communicate our long-standing values of adaptability, efficiency, inclusivity, and heart.
I'm obsessed with our new look, and I hope the engaged couples who use our website as a resource love it, too.