Think about your brand’s logo, fonts, images, and color palette. Then think of the millions of combinations of these elements, as well as the dozens of platforms you’ll be using them on. From social media graphics, to presentation slides, to your website, email signature, and even product packaging…it’s enough to make anyone’s head spin! With […]

The term “branding” isn’t #000000 and #FFFFFF. (Forgive me. Designer joke.) So what exactly IS branding? Isn’t it just your brand? Wellll, not exactly. While “brand” is the noun, “branding” is the verb. Here’s how I like to define each term: Brand (n) is the combination of your visuals, your messaging, and your mission—and how […]