In brand strategy, consistency is key.  Regardless of what you choose for your logo, color palette, or ideal client, branding your business will only work if you use the same elements over and over and over again. Be like a broken record. Or like a parent of young kids—nothing you say one time computes. You […]

I’m so excited for the launch of Dance With Miss Anna’s new brand and website! Anna is a dear friend of mine. We cheered together on the Oakland Raiderettes for 3 seasons, and even traveled to Austria together to cheer in the Eurobowl. After we hung up our pom poms, Anna went full force into […]

I’m so excited to reveal the new branding for The DMV Wedding Pros Podcast! This podcast offers education for wedding pros in the Washington D.C. Metro Area. Abigail Coale is the host, and in addition to being a fantastic wedding videographer with Abidoodle Productions, she’s also a really savvy digital marketer. She fully gets the […]

The Currently Reading Podcast is dedicated to the love of books and reading. Bookish friends discuss what’s on their nightstands, in their earbuds, and on their Kindles right now, in addition to books they’ve loved forever, and a variety of other readerly topics. If you’re looking to add to your TBR (To Be Read) pile, […]

So you want to attract high-end clients that see your services and/or products as a worthy investment. Great!  I think of high-end clients as people who understand the value you provide—and are willing to pay a premium to work with you. And it’s your website’s “job” to not only attract these clients, but to also […]