The first thing you should know about Larissa Johnson is that she’s sunshine and rainbows personified. She’s bursting with contagious enthusiasm, and has the bubbliest personality and brightest spirit! So when she came to me in need of a brand and website I knew I was in for a fun (and colorful!) project. Larissa is […]

As a brand designer, creating a mood board is one of the most important steps of the branding process. Because for me, it not only sets the tone, style, and colors for the brand—but also informs almost every other design decision along the way. Big deal, right? A mood board is simply a collection of […]

They say designing your own brand is the hardest. They weren’t kidding. I had the idea to launch Absolute JEM back in 2018, when I was 9 months pregnant with my second baby boy. Crazy timing, right? I knew I wouldn’t be able to launch immediately. Who was I kidding—with a new baby on the […]

Think about your brand’s logo, fonts, images, and color palette. Then think of the millions of combinations of these elements, as well as the dozens of platforms you’ll be using them on. From social media graphics, to presentation slides, to your website, email signature, and even product packaging…it’s enough to make anyone’s head spin! With […]

The term “branding” isn’t #000000 and #FFFFFF. (Forgive me. Designer joke.) So what exactly IS branding? Isn’t it just your brand? Wellll, not exactly. While “brand” is the noun, “branding” is the verb. Here’s how I like to define each term: Brand (n) is the combination of your visuals, your messaging, and your mission—and how […]