Out-of-this-world branding for independent artists.

SunRae Visuals is a mixed-media art business run by Sasha and Tameka. They came to me looking to develop and evolve their visual brand so they could be confident moving forward and investing in a new website and signage.

Their main medium is fluid art using acrylic paint and resin – yet they love all things celestial, crystals, constellations, and otherworldly elements of the universe – and knew they wanted to incorporate a more cosmic vibe into their branding.

They also had an existing logo with a sunflower motif that they were very attached to and hoping to still incorporate; however, Sasha admitted, "With our current aesthetic sunflowers don’t really connect and we'd like something more along the lines of sun, stones, earthly, and the elements of the universe – we’re open to all of your ideas."

I love a good challenge!

ASSIGNMENT:

Keep the sunflower, but make it...
✔️ Celestial
✔️ Empowering
✔️ Handmade
✔️ Bold
✔️ Unique

We landed on an elevated sunflower motif that embraces the sun & moon in its design, which then expands into other celestial elements like stars, constellations, clouds, sparkles, and more.

I also created custom patterns, gradients, and graphics so they'd have an astronomical amount of brand assets to work with going forward.

Here's a glimpse of their "old" logo for reference: