A visual brand for a travel agent specializing in Disney.
Recently I completed a very special VIP Design Day for Samantha Jean Travel Co—inspired by The Most Magical Place on Earth! Samantha and I had previously worked together to brand her photography business, but Samantha was now ready to create her sub-brand as a travel agent specializing in Disney.
A VIP Day is an entire day dedicated to just one client project. Rather than spending weeks on a full branding suite, I worked with Samantha to build out her new sub-brand in a 4-hour window of time.
By the end of our VIP Day, I was able to deliver:
- A new primary logo
- A cute circular submark
- A brand mark, which may also be used as a favicon
- Numerous graphics and icons
- The MOST FUN brand pattern I think I’ve ever worked on
How were we able to get all this done in a day?? Well, because we’d worked together before!
I was very familiar with Samantha’s vision and values, as we’d already nailed down the brand identity for Samantha Jean Photography — so we weren’t working from scratch. I used much of the same color palette and the same fonts, which saved a ton of time. Having a solid foundation enabled us to hit the ground running with her fun sub-brand!
Without further ado, here is the visual brand identity we conjured up:
Next time our family wants a Disney vacation, I know who to call. A big thank you to Samantha for trusting me with another wonderful & whimsical brand.
