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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

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Bold and Bright Branding for Samantha Jean Photography

August 9, 2021

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A bright and dynamic brand with a bold spectrum of rainbow colors.

Samantha of Samantha Jean Photography came to me in need of a brand refresh. She wanted her branding to not only be eye-catching, but to also have that "at-a-glance" factor where clients who come across it would immediately say "That's Samantha!".

Her brand keywords were: Sassy, colorful, classic, natural, vibrant, silly, fun, and clean.

We came up with a bright and dynamic mood board with a bold, rainbow spectrum of colors that signifies the welcoming inclusivity of the brand. Lots of white space is the key to keeping things clean and modern, while silly and fun touches abound to help clients connect with Samantha as a person.

From the Harry Potter and Disney-inspired icons to the eye-catching color palette and bold seamless patterns, we wanted this brand to shout "inclusivity" while also appealing to fresh, fun-loving, pop-culture-referencing couples in love.

In fact, just after Samantha updated her website with her new visual branding, she let me know that she'd connected with a bride who had a Harry Potter tattoo on her arm!  Samantha told me, "I think the new logo is more perfect than I ever could have imagined, and it's obviously jiving with the right kind of people!!" 

Branding that attracts your ideal clientele is the true goal, and I live for the moments when this connection happens.

It was a true delight to work with Samantha to bring this personality-packed brand to life, and I'm simply thrilled with how it turned out. 

HERE’S A PEEK AT THE MOOD BOARD AND BRANDING FOR SAMANTHA JEAN PHOTOGRAPHY:

Samantha Jean Photography Brand Mood Board by Absolute JEM

Photo credits clockwise from top left:

Disney: Chasing Daisies | Balloons: Lovely Indeed | Macarons: Sweets Illustrated | Bride: Samantha Jean Photography | Stationery: The Completist | Bouquet: Jodi and Kurt | Invitation: Dear Darling Weddings | Office: Hello Retro Design | Bride: Dawn Derbyshire | Kitchen Wallpaper: Katie Kime

Samantha Jean Photography | Brand Identity by Absolute JEM
Samantha Jean Photography Logo by Absolute JEM
Samantha Jean Photography Logo by Absolute JEM
Samantha Jean Photography Branding by Absolute JEM
Samantha Jean Photography Branding by Absolute JEM

now check out Samantha’s website to see what a fabulous job she did overlaying her new branding!

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seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2022 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM  (who else?) |  Brand Photos: Jennifer Casey Photography