Soak in the soothing feeling of this elegant visual brand.
Sarah Thayer is a portrait photographer who loves capturing memories for families and couples to cherish forever. She came to me ready to level up her business with a consistent, upscale, and recognizable brand identity.
The brand keywords we landed on were: fresh, helpful, laughter, elevated, easygoing, natural.
Sarah makes the portrait-taking process streamlined, fun, and EASY for busy families, couples, and professionals...so we wanted her brand identity to feel like a breath of fresh air.,
We landed on a sophisticated, soothing brand with pops of outdoorsy elements to symbolize her al fresco sessions and natural light photography. Her mood board pulls in a calming, nature-inspired color palette while the brand graphics, elements, and patterns give Sarah a ton of options when putting together her own posts.
It was an absolute joy working on this natural yet elevated brand, and I'm just head-over-heels in love with the result!
◆
HERE’S A PEEK AT THE MOOD BOARD AND BRANDING FOR SARAH THAYER PHOTOGRAPHY:
Image credits, clockwise from top left:
Style Guide: Keri Calabrese Photography | Wallpaper: floralCOLORAY | Portrait: Claudia De Nobrega Photography | Lavender: KT Merry | Portrait: Cori Kleckner Photography | Douglas Fir Art: Final Switchback | Portrait: Bailey Makaimoku Photography | Interior: Madison Nicole Design
