Soak in the soothing feeling of this elegant visual brand.
Sarah Thayer is a portrait photographer who loves capturing memories for families and couples to cherish forever. She came to me ready to level up her business with a consistent, upscale, and recognizable brand identity.
The brand keywords we landed on were: fresh, helpful, laughter, elevated, easygoing, natural.
Sarah makes the portrait-taking process streamlined, fun, and EASY for busy families, couples, and professionals...so we wanted her brand identity to feel like a breath of fresh air.,
We landed on a sophisticated, soothing brand with pops of outdoorsy elements to symbolize her al fresco sessions and natural light photography. Her mood board pulls in a calming, nature-inspired color palette while the brand graphics, elements, and patterns give Sarah a ton of options when putting together her own posts.
It was an absolute joy working on this natural yet elevated brand, and I'm just head-over-heels in love with the result!
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HERE’S A PEEK AT THE MOOD BOARD AND BRANDING FOR SARAH THAYER PHOTOGRAPHY:
![Sarah Thayer Brand Mood Board by AbsoluteJEM Sarah Thayer Brand Mood Board by AbsoluteJEM](https://absolutejem.com/wp-content/uploads/2021/09/SarahThayerMoodBoard-AbsoluteJEM-1024x952.png)
Image credits, clockwise from top left:
Style Guide: Keri Calabrese Photography | Wallpaper: floralCOLORAY | Portrait: Claudia De Nobrega Photography | Lavender: KT Merry | Portrait: Cori Kleckner Photography | Douglas Fir Art: Final Switchback | Portrait: Bailey Makaimoku Photography | Interior: Madison Nicole Design
![Sarah Thayer Photography | Brand Identity by Absolute JEM Sarah Thayer Photography | Brand Identity by Absolute JEM](https://absolutejem.com/wp-content/uploads/2022/02/AbsoluteJEM-BrandBoard_Sarah-Thayer-782x1600.png)
![Sarah Thayer Photography Logo by Absolute JEM Sarah Thayer Photography Logo by Absolute JEM](https://absolutejem.com/wp-content/uploads/2022/01/SarahThayerPhotographyBranding01-1014x1024.png)
![Sarah Thayer Photography Branding by Absolute JEM Sarah Thayer Photography Branding by Absolute JEM](https://absolutejem.com/wp-content/uploads/2022/01/SarahThayerPhotographyBranding04-1014x1024.png)
![Sarah Thayer Photography Branding by Absolute JEM Sarah Thayer Photography Branding by Absolute JEM](https://absolutejem.com/wp-content/uploads/2022/01/SarahThayerPhotographyBranding06-1014x1024.png)