it's an absolute gem.

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

Portfolio

Shine: A Stylish Sub-Brand for Permanent Jewelry

May 16, 2023

 BACK TO BLOG

A permanent jewelry sub-brand with its own flair.

Remember the visual branding I designed last year for Squirrel & Scout Co.? Well, there's nothing more fun than when a previous client comes back in need of a sub-brand!

Sarah began offering permanent jewelry at pop-ups and vendor shows along with her products from Squirrel & Scout Co; but felt like her boutique's branding just wasn't the right vibe for her permanent jewelry. She said, "The permanent jewelry is still a part of that business - but it's separate from my boutique and I'd like for it to be able to either stand alone or work cohesively with what I currently have.. does that make sense?" Absolutely it does!

We decided that a VIP Day was the best approach for her new sub-brand's identity. A VIP Day condenses the branding process into an intensive one-day session. Rather than spending weeks on a full branding suite, I collaborated with Sarah to come up with a new sub-brand in just 4–6 hours that would reflect her permanent jewelry—letting it "shine" in its own right!

Wondering what a "sub-brand" is? Read more about it here!

We used the same typography from Squirrel & Scout Co. for the new logo to maximize cohesion and recognizability and incorporated a couple of the brand elements used in the parent brand. However, we also pared down the color palette and created brand marks, graphics, and patterns that are unique to Shine. I also found a super special brand font to further set Shine apart.

I'm in LOVE with what we came up with in just one VIP Day.

Check out this eye-catching sub-brand!

Brand Board for Shine: A Stylish Sub-Brand for Permanent Jewelry
Sub-brand Logo for Shine Permanent Jewelry by Absolute JEM
Sub-brand for Shine Permanent Jewelry by Absolute JEM
Brand Mark for Shine Permanent Jewelry by Absolute JEM
Brand Pattern for Shine Permanent Jewelry by Absolute JEM
Submark for Shine Permanent Jewelry by Absolute JEM

share this post:

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2023 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM |  Brand Photos: Jennifer Casey Photography + Abidoodle Productions