An effortlessly chic jewelry brand.

Arm Candy by Alysa is a collection of timeless, effortless, and sophisticated jewelry for women of all ages. Alysa, the founder and maker behind the brand, needed a creative outlet during the pandemic; while also teaching her kids that not only can you pivot in times of hardship, but you can build something incredible!

What makes this brand so special is that Alysa hand-makes all the jewelry herself. Plus, it's made with 14k gold-filled and sterling silver beads that won’t tarnish. You can wear Arm Candy when you’re working out or in the shower, which is simply perfect for someone that wants high style with low maintenance!

Alysa wanted a new visual brand identity to come across as more professional and high-end. She wanted to tighten up her branding so that it stood out in a saturated market while also tying everything together with one cohesive look—from her packaging to her marketing materials.

Just like her jewelry, her new visual brand is polished and modern but also has that warm, handcrafted feel. We used sophisticated typography in her logo that is balanced by a hand-drawn heart and signature font. She has a simple yet bold color palette with a lot of contrast, and a luxurious black-and-ivory brand pattern that will be perfect for packaging.

I had a blast working on this branding, and I’m an Arm Candy by Alysa fan for life! Check out her visual brand below, but then also check out her website to see (and shop) her fabulous jewelry for yourself!

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Here's the new brand identity for Arm Candy by Alysa: