it's an absolute gem.

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

Portfolio

Chic VIP Day Branding for a Virtual Assistant

July 18, 2022

 BACK TO BLOG

Clean, calm, and feminine branding for an organized executive assistant.

Executive Lulu is an Executive Assistant that helps entrepreneurs stay organized through strategies, systems, and streamlined processes.

Lulu and I connected through Instagram—she loved my design work and I loved her aesthetic—and we decided to swap VIP Days with each other. I would do a mini brand refresh for her, and she would organize my Pinterest account and schedule a month’s worth of pins.

Sooo…What exactly is a VIP Day?

Great question! A VIP Day is an entire day dedicated to just one client project. Rather than spending weeks on a full branding suite, I worked with Lulu on a brand refresh that consisted of a simple wordmark logo, color palette, font recommendations, and whatever else I was able to get done in a 6-hour span.

Lulu’s existing aesthetic was on point, but she wanted to level up her brand assets: A new logo that's pretty and polished. Bright yet light colors with some pinks, blues, and earthy greens. Fonts that are clean and modern, yet one that's fun and eye-catching.

The brand keywords we landed on were:

  • Friendly
  • Inviting
  • Professional
  • Experienced
  • Girly yet gets down-and-dirty with gardening / heavy duty cleaning (ha!)

I flew through her branding during our VIP Day (I was fired up and inspired by her style!). So along with the logo, colors, and fonts, I was also able to create two simple brand patterns, design a business card design, and give her a custom Gmail signature. Phew!!!

I LOVE the clean, calm, and feminine vibe we landed on. I can just picture Lulu in her home office, surrounded by plants, flying through client projects in the most streamlined and organized way.

There are some very specific reasons why I think this VIP Branding Day was so productive and successful:

  • Lulu already had a very clear visual direction for her brand
  • She got her "homework" to me one week in advance so I had time to mull her Pinterest pins and Brand Personality Workbook in advance of our VIP Day
  • We stuck to a simple wordmark logo
  • I customized a few stock graphics instead of creating absolutely everything from scratch
  • And here's the kicker: She was a dream to work with and had ZERO revisions for me the entire day. She really trusted me to bring her branding to life. #gem

Without further ado, check out Executive Lulu’s branding!

Chic Feminine Brand Board Executive Lulu
Executive Lulu Clean Feminine Logo Design
Executive Lulu Submark Design
Executive Lulu Brand Pattern by Absolute JEM

I think VIP Days work for a very specific kind of client / project and I'm excited to explore the possibilities of formally adding them to my services. Reach out if this is something you'd be interested in!

share this post:

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2022 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM  (who else?) |  Brand Photos: Jennifer Casey Photography