An earthy rainbow of warmth and whimsy. Branding is always a complex and deep process, but it’s especially involved when working with a multi-passionate visionary of an entrepreneur. That is Alecia of Rhiannon Rives Design in a nutshell. She’s incredibly creative and eclectic, yet doesn’t adhere to any one style or niche. She explains, “I […]

Site speed improves both user experience and SEO. Let’s be honest: Web users are all about instant gratification. So if your website takes too long to load (we’re talking more than 1–3 seconds, max), you risk a high bounce rate and missed opportunities to connect with your ideal clients. Plus, page speed—which is how fast […]

A wedding photography brand with romantic garden vibes.  Meet the vibrant, floral new brand identity for the talented Tiffany over at Luner Photography! Tiffany LOVES all things flowery and springtime, and wants to attract romantic, madly-in-love couples who envision their wedding day filled with colorful blooms and amazing details. The brand keywords we landed on […]

There’s something very powerful about a simple wordmark logo.  A “wordmark” or “logotype” is a logo design made up purely of text. It simply spells out the name of your business. No graphic accents or other bells & whistles. Some of the biggest brands in existence have chosen a wordmark logo to be the foundation […]

Clean, calm, and feminine branding for an organized executive assistant. Executive Lulu is an Executive Assistant that helps entrepreneurs stay organized through strategies, systems, and streamlined processes. Lulu and I connected through Instagram—she loved my design work and I loved her aesthetic—and we decided to swap VIP Days with each other. I would do a […]

Let’s Talk Sub-Brands. First off, what is a sub-brand? In the simplest of terms, it’s a complementary brand created under an existing main brand. A brand within a brand, if you will. A brand spin-off. It’s the Coke Zero to Coca-Cola. The Audible to Amazon. The Air Jordan to Nike. This subsidiary / secondary brand […]