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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!
Chic Feminine Brand Board Executive Lulu

Chic VIP Day Branding for a Virtual Assistant

Clean, calm, and feminine branding for an organized executive assistant. Executive Lulu is an Executive Assistant that helps entrepreneurs stay organized through strategies, systems, and streamlined processes. Lulu and I connected through Instagram—she loved my design work and I loved her aesthetic—and we decided to swap VIP Days with each other. I would do a […]

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What is a Sub-Brand and Should You Create One?

What is a Sub-Brand and Should You Create One?

Let’s Talk Sub-Brands. First off, what is a sub-brand? In the simplest of terms, it’s a complementary brand created under an existing main brand. A brand within a brand, if you will. A brand spin-off. It’s the Coke Zero to Coca-Cola. The Audible to Amazon. The Air Jordan to Nike. This subsidiary / secondary brand […]

Branding

Balloon Artist Brand Board for Savvy Soiree Balloons

Bright Bubbly Branding for Savvy Soiree Balloons

Vivid colors and party vibes for a balloon artist brand. Let’s brighten up the day with a vibrant new visual brand!! Savannah of Savvy Soiree Balloons wanted something bright and fun that would set her apart from the other balloon businesses in her area. She wanted more cohesiveness and that at-a-glance factor so that when […]

Branding

The 5 Building Blocks of Branding | Absolute JEM

The Building Blocks of Branding

5 V’s you need to build an irresistible brand. When we say the word “branding”, things like logos, color palettes, and font choices come to mind. But we all know that a brand is much more than just the visuals. “A brand is a set of expectations, memories, stories, and relationships that, taken together, account […]

Branding

Squirrel and Scout Co Brand Board by Absolute JEM

Whimsical Branding for Squirrel & Scout Co.

A whimsical brand for a fun + funky mom-run gift shop. Squirrel & Scout Co. is a small, mom-run shop that focuses on fun and funky handmade and personalized gifts for everyday celebrations. Sarah came to me “desperately looking for cohesiveness”. She wanted the ability to make her social posts, website, market space, and shop […]

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How To Build Trust on your Website | Absolute JEM

10 Ways To Build Trust on your Website

Trust is the first step to making the sale. Your website’s main goal is to convert viewers into buyers, so you NEED to be sure that it fosters a sense of trust with users. How do you do it? With the following list of what I like to call “trust factor” items. In order to […]

Website

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2023 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM  (who else?) |  Brand Photos: Jennifer Casey Photography