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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!
LoLA Brand Board | Fiesta Inspired Latin Branding - Absolute JEM

Latin-inspired Visual Brand Identity for LoLA

I adored creating the logo options for LoLA – a zesty, bold, and vibrant cocktail brand. Suzanne, the founder of LoLA, is a Beverage and Hospitality Operations Professional who’s done everything from cocktail development to event production. She came to me with a vision for LOLA – a brand of colorful craft cocktails in a […]

Portfolio

How To Have A Versatile Visual Brand | Absolute JEM Blog

How To Have A Versatile Visual Brand

There are several elements you’ll encounter when crafting your visual brand identity. You may hear your brand designer throw around terms like submarks, favicons, typography, and iconography…and while this designer “lingo” may very well make your eyes glaze over, listen up: these elements are crucial to creating a cohesive yet versatile visual brand! My favorite […]

Branding

Abidoodle Productions | Colorful Visual Branding by Absolute JEM

Colorful Visual Brand Identity for Abidoodle Productions

I’m ready to throw confetti – because we just launched this colorful, light-hearted, and celebratory visual brand identity for the fabulous Abidoodle Productions!  Abigail is a wedding videographer and all-around creative. She has a great eye and has done a fantastic job with her own DIY branding up until this point; however, she believed she […]

Branding

How To Add A Shop To Your Showit Website With Shopify Lite | Absolute JEM Blog

How To Add A Shop To Your Showit Website With Shopify Lite

If you have a Showit website and want to begin selling digital or physical products, you can easily add a shop using Shopify Lite! Showit + Shopify Lite is a match made in e-commerce heaven. Your spiffy Showit website is the “face” of your shop, while the Shopify Lite “Buy Buttons” handle the shop’s transactions. […]

Website

Why Your Branding Shouldn't Appeal to Everyone | Absolute JEM

Why Your Branding Shouldn’t Appeal to Everyone

Hard truth: Not everyone is going to like your branding.  Does that make you uncomfortable? Is your goal to appeal to the masses with your branding? Are you casting a wide, safe, non-controversial net so that you don’t turn off any potential clients? If so, I’m here to tell you that you’re doing it wrong. […]

Branding

Brand Consistency: What It Is and Why It's So Important | Absolute JEM Blog

Brand Consistency: What It Is and Why It’s So Important

In brand strategy, consistency is key.  Regardless of what you choose for your logo, color palette, or ideal client, branding your business will only work if you use the same elements over and over and over again. Be like a broken record. Or like a parent of young kids—nothing you say one time computes. You […]

Branding

seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

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