Hard truth: Not everyone is going to like your branding.  Does that make you uncomfortable? Is your goal to appeal to the masses with your branding? Are you casting a wide, safe, non-controversial net so that you don’t turn off any potential clients? If so, I’m here to tell you that you’re doing it wrong. […]

In brand strategy, consistency is key.  Regardless of what you choose for your logo, color palette, or ideal client, branding your business will only work if you use the same elements over and over and over again. Be like a broken record. Or like a parent of young kids—nothing you say one time computes. You […]

I’m so excited for the launch of Dance With Miss Anna’s new brand and website! Anna is a dear friend of mine. We cheered together on the Oakland Raiderettes for 3 seasons, and even traveled to Austria together to cheer in the Eurobowl. After we hung up our pom poms, Anna went full force into […]

I’m so excited to reveal the new branding for The DMV Wedding Pros Podcast! This podcast offers education for wedding pros in the Washington D.C. Metro Area. Abigail Coale is the host, and in addition to being a fantastic wedding videographer with Abidoodle Productions, she’s also a really savvy digital marketer. She fully gets the […]

Showit or Squarespace…THAT is the question. I’ve designed numerous websites in both Squarespace and Showit, and while there are many advantages to each website builder, there are some drawbacks and differences as well!  Having a website you can update yourself is a non-negotiable—which is why I highly recommend both of these platforms. With the quality […]