Vivid colors and party vibes for a balloon artist brand. Let’s brighten up the day with a vibrant new visual brand!! Savannah of Savvy Soiree Balloons wanted something bright and fun that would set her apart from the other balloon businesses in her area. She wanted more cohesiveness and that at-a-glance factor so that when […]

5 V’s you need to build an irresistible brand. When we say the word “branding”, things like logos, color palettes, and font choices come to mind. But we all know that a brand is much more than just the visuals. “A brand is a set of expectations, memories, stories, and relationships that, taken together, account […]

A whimsical brand for a fun + funky mom-run gift shop. Squirrel & Scout Co. is a small, mom-run shop that focuses on fun and funky handmade and personalized gifts for everyday celebrations. Sarah came to me “desperately looking for cohesiveness”. She wanted the ability to make her social posts, website, market space, and shop […]

Trust is the first step to making the sale. Your website’s main goal is to convert viewers into buyers, so you NEED to be sure that it fosters a sense of trust with users. How do you do it? With the following list of what I like to call “trust factor” items. In order to […]

I’m a firm believer in listing pricing on your website. This is a hotly-debated topic, and I’m not saying that displaying pricing is right for 100% of businesses, but I do believe it’s crucial for us small, service-based businesses. Why? Two reasons: Transparency and qualifying your leads. For me, it comes down to this: I […]

Fresh, bright, and colorful with a coastal vibe.  Savannah is a vivacious, light-loving photographer for people who love color, emotion, and each other. She came to me ready to make the shift from photographing large weddings to focusing on micro weddings, elopements, intimate destination weddings, and portraiture. As a result, her visual brand had to […]