a fun + feminine brand that puts the spotlight on hand lettering. Erin of ECLetters is a talented calligrapher who came to me in need of a brand refresh. She wanted to create a cohesive and consistent brand presence. One that helps her stand out with immediate recognition, and one that sprinkles “hand-lettered happiness” to […]

Wanna know why optimizing your images is so important? Because humongous, full-resolution images are usually the worst offender when it comes to slowing down your website! So allow me to get on my web designer soap box: This is me begging you to stop uploading giant image files to your website. I’m here to show […]

Visual branding for a wedding videographer with a touch of Old Hollywood glamour. Tori is a talented wedding videographer that wanted her branding to be that all-important mix of fun and professional. She didn’t want a total departure from her existing brand; rather wanted to spruce it up and refresh it a bit! We expanded […]

Want to instantly make the calls-to-action on your website more effective? Streamline your button style! Here’s an interesting thing about web design: You “train” your visitors how to use your site. Consistent styling throughout your website helps visitors intuitively navigate through it. A prime example of this is your button style. Calls to action on […]

A beautifully bookish brand design… Grab a cup of coffee and get cozy, because today I’m revealing the charming visual identity and new Showit website for the literary lifestyle brand, FictionMatters! FictionMatters is a blog about books and the literary lifestyle. Sara Hildreth is a self-proclaimed bookworm and aspiring literary heroine, and there’s nothing she […]

PSA: Messaging and functionality determine design—not the other way around. Design is much more than just “how something looks”. It’s actually about how something *works*. It’s about transforming information into visually-appealing, clear and directive chunks that your brain can process at-a-glance. When I design a website or media kit or pricing guide, we don’t start […]