In brand strategy, consistency is key.  Regardless of what you choose for your logo, color palette, or ideal client, branding your business will only work if you use the same elements over and over and over again. Be like a broken record. Or like a parent of young kids—nothing you say one time computes. You […]

I’m so excited for the launch of Dance With Miss Anna’s new brand and website! Anna is a dear friend of mine. We cheered together on the Oakland Raiderettes for 3 seasons, and even traveled to Austria together to cheer in the Eurobowl. After we hung up our pom poms, Anna went full force into […]

I’m so excited to reveal the new branding for The DMV Wedding Pros Podcast! This podcast offers education for wedding pros in the Washington D.C. Metro Area. Abigail Coale is the host, and in addition to being a fantastic wedding videographer with Abidoodle Productions, she’s also a really savvy digital marketer. She fully gets the […]

Showit or Squarespace…THAT is the question. I’ve designed numerous websites in both Squarespace and Showit, and while there are many advantages to each website builder, there are some drawbacks and differences as well!  Having a website you can update yourself is a non-negotiable—which is why I highly recommend both of these platforms. With the quality […]

Hard truth: A mobile-friendly website is a non-negotiable. According to Google, over half of all internet searches come from a mobile device. We’ve officially crossed the threshold of mobile over desktop—which means you gotta start prioritizing how your site looks across different devices. What’s more? Google now uses “mobile-first indexing”—meaning the mobile version of your […]