Think about your brand’s logo, fonts, images, and color palette. Then think of the millions of combinations of these elements, as well as the dozens of platforms you’ll be using them on. From social media graphics, to presentation slides, to your website, email signature, and even product packaging…it’s enough to make anyone’s head spin! With […]

Before you launch a business you need to be able to answer this question: What problem are you solving for your customers? Because people aren’t looking to buy the thing that you’re selling. People want to buy the result. They buy solutions to their problems. They buy relief to their pain points. They buy the […]

Ranking on Google doesn’t have to be an enigma wrapped in a riddle and cash. (If you watch Bravo this makes sense.) Before we begin, it’s important to note that Google’s main function is to deliver the most relevant and useful content to its users. So it’s looking to best answer people’s queries—first and foremost. […]

We all know the importance of first impressions, right?  You only have about 15 seconds to hook someone in to your website. (Yes, people now officially have the attention span of goldfish.) Your website not only has to be visually appealing, but it’s gotta answer 3 things right off the bat: what you do, who […]

You know the drill. You have a major event coming up in your business…or a big sale…or new classes or products to promote. You want to spread the word across your website and social media. You need some snazzy promotional graphics, so you open up Canva or Microsoft Publisher and get to work! Should be […]