A beautifully bookish brand design… Grab a cup of coffee and get cozy, because today I’m revealing the charming visual identity and new Showit website for the literary lifestyle brand, FictionMatters! FictionMatters is a blog about books and the literary lifestyle. Sara Hildreth is a self-proclaimed bookworm and aspiring literary heroine, and there’s nothing she […]

PSA: Messaging and functionality determine design—not the other way around. Design is much more than just “how something looks”. It’s actually about how something *works*. It’s about transforming information into visually-appealing, clear and directive chunks that your brain can process at-a-glance. When I design a website or media kit or pricing guide, we don’t start […]

I adored creating the logo options for LoLA – a zesty, bold, and vibrant cocktail brand. Suzanne, the founder of LoLA, is a Beverage and Hospitality Operations Professional who’s done everything from cocktail development to event production. She came to me with a vision for LOLA – a brand of colorful craft cocktails in a […]

There are several elements you’ll encounter when crafting your visual brand identity. You may hear your brand designer throw around terms like submarks, favicons, typography, and iconography…and while this designer “lingo” may very well make your eyes glaze over, listen up: these elements are crucial to creating a cohesive yet versatile visual brand! My favorite […]

I’m ready to throw confetti – because we just launched this colorful, light-hearted, and celebratory visual brand identity for the fabulous Abidoodle Productions!  Abigail is a wedding videographer and all-around creative. She has a great eye and has done a fantastic job with her own DIY branding up until this point; however, she believed she […]

If you have a Showit website and want to begin selling digital or physical products, you can easily add a shop using Shopify Lite! Showit + Shopify Lite is a match made in e-commerce heaven. Your spiffy Showit website is the “face” of your shop, while the Shopify Lite “Buy Buttons” handle the shop’s transactions. […]