You have an incredible service or product that you want to shout from the mountaintops. But sometimes it feels like you’re barely being heard. To really spread the word, you need a comprehensive marketing plan. So where do you start? The main objective of a marketing plan is simple: to spread awareness about your business. […]

A brand refresh for a beloved wedding website. Here Comes The Guide is a wedding website that matches engaged couples with their perfect venue. Not only did I use HereComesTheGuide.com to find my own wedding venue back in 2009, but I’ve also worked there full-time since that same year! I started my career at Here […]

Unveiling my 2024 Business Vision Board + Word of the Year… My dear friend and coworker Madi Woodhouse encouraged me to make a 2024 vision board using elements that keep me accountable to my business goals. I never really set New Year’s resolutions or come up with a personal “word of the year”, but I […]

A visual brand for a travel agent specializing in Disney. Recently I completed a very special VIP Design Day for Samantha Jean Travel Co—inspired by The Most Magical Place on Earth! Samantha and I had previously worked together to brand her photography business, but Samantha was now ready to create her sub-brand as a travel […]

I have a strong opinion on the worst thing a brand can be. What do you think it is? A lot of things may have come to mind as you consider this question. Some of the worst things a brand can be are: Dishonest Repulsive Inconsistent Uneducated Controversial Yes, all of the above can equal […]

Out-of-this-world branding for independent artists. SunRae Visuals is a mixed-media art business run by Sasha and Tameka. They came to me looking to develop and evolve their visual brand so they could be confident moving forward and investing in a new website and signage. Their main medium is fluid art using acrylic paint and resin […]