As someone who’s worked from home for the past decade, I consider myself somewhat of an expert on the subject. But in the beginning? I really struggled with it. Here’s the story of my work-from-home evolution: I’m the creative director for the wedding website Here Comes The Guide. We’re now a fully distributed team with […]

They say designing your own brand is the hardest. They weren’t kidding. I had the idea to launch Absolute JEM back in 2018, when I was 9 months pregnant with my second baby boy. Crazy timing, right? I knew I wouldn’t be able to launch immediately. Who was I kidding—with a new baby on the […]

Your website is primed to convert. It’s strategically designed, full of fabulous copy, and bursting with personality and visual eye candy. Your ideal clients just can’t wait to jump on over to your contact page to submit an inquiry through your form! But alas, your contact form is dry, technical, and boring. Your ideal clients […]

Think about your brand’s logo, fonts, images, and color palette. Then think of the millions of combinations of these elements, as well as the dozens of platforms you’ll be using them on. From social media graphics, to presentation slides, to your website, email signature, and even product packaging…it’s enough to make anyone’s head spin! With […]

Before you launch a business you need to be able to answer this question: What problem are you solving for your customers? Because people aren’t looking to buy the thing that you’re selling. People want to buy the result. They buy solutions to their problems. They buy relief to their pain points. They buy the […]