The first thing you should know about Larissa Johnson is that she’s sunshine and rainbows personified. She’s bursting with contagious enthusiasm, and has the bubbliest personality and brightest spirit! So when she came to me in need of a brand and website I knew I was in for a fun (and colorful!) project. Larissa is […]

As a brand designer, creating a mood board is one of the most important steps of the branding process. Because for me, it not only sets the tone, style, and colors for the brand—but also informs almost every other design decision along the way. Big deal, right? A mood board is simply a collection of […]

As someone who’s worked from home for the past decade, I consider myself somewhat of an expert on the subject. But in the beginning? I really struggled with it. Here’s the story of my work-from-home evolution: I’m the creative director for the wedding website Here Comes The Guide. We’re now a fully distributed team with […]

They say designing your own brand is the hardest. They weren’t kidding. I had the idea to launch Absolute JEM back in 2018, when I was 9 months pregnant with my second baby boy. Crazy timing, right? I knew I wouldn’t be able to launch immediately. Who was I kidding—with a new baby on the […]

Your website is primed to convert. It’s strategically designed, full of fabulous copy, and bursting with personality and visual eye candy. Your ideal clients just can’t wait to jump on over to your contact page to submit an inquiry through your form! But alas, your contact form is dry, technical, and boring. Your ideal clients […]