Visual branding for a wedding videographer with a touch of Old Hollywood glamour. Tori is a talented wedding videographer that wanted her branding to be that all-important mix of fun and professional. She didn’t want a total departure from her existing brand; rather wanted to spruce it up and refresh it a bit! We expanded […]

Want to instantly make the calls-to-action on your website more effective? Streamline your button style! Here’s an interesting thing about web design: You “train” your visitors how to use your site. Consistent styling throughout your website helps visitors intuitively navigate through it. A prime example of this is your button style. Calls to action on […]

A beautifully bookish brand design… Grab a cup of coffee and get cozy, because today I’m revealing the charming visual identity and new Showit website for the literary lifestyle brand, FictionMatters! FictionMatters is a blog about books and the literary lifestyle. Sara Hildreth is a self-proclaimed bookworm and aspiring literary heroine, and there’s nothing she […]

PSA: Messaging and functionality determine design—not the other way around. Design is much more than just “how something looks”. It’s actually about how something *works*. It’s about transforming information into visually-appealing, clear and directive chunks that your brain can process at-a-glance. When I design a website or media kit or pricing guide, we don’t start […]

I adored creating the logo options for LoLA – a zesty, bold, and vibrant cocktail brand. Suzanne, the founder of LoLA, is a Beverage and Hospitality Operations Professional who’s done everything from cocktail development to event production. She came to me with a vision for LOLA – a brand of colorful craft cocktails in a […]

There are several elements you’ll encounter when crafting your visual brand identity. You may hear your brand designer throw around terms like submarks, favicons, typography, and iconography…and while this designer “lingo” may very well make your eyes glaze over, listen up: these elements are crucial to creating a cohesive yet versatile visual brand! My favorite […]