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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

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Floral Visual Branding for Luner Photography

July 29, 2022

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A wedding photography brand with romantic garden vibes. 

Meet the vibrant, floral new brand identity for the talented Tiffany over at Luner Photography!

Tiffany LOVES all things flowery and springtime, and wants to attract romantic, madly-in-love couples who envision their wedding day filled with colorful blooms and amazing details.

The brand keywords we landed on were:

  • Fun
  • Vibrant
  • Trustworthy
  • Authentic
  • Joyful
  • Inclusive

And if her brand were a place? She said it would be, "A garden. Full of sunshine and color." 

Her new visual brand is exactly that: Warm, welcoming spring garden vibes that exude joy and color. Along with her springtime color palette, I gave her lots of leaves and floral elements to play with, several brand marks and badges, and two vibrant custom patterns.

I have a feeling this brand identity will help attract those flower-loving couples, full stop!

This was a huge, collaborative labor of love. Tiffany made me tear up this morning with this testimonial: 

"I seriously can’t thank Jenna enough. From our initial consult, to my brand delivery, we worked together as a team to make this all happen. She listened to all of my ideas, had so many great ones of her own, and somehow completely nailed me as a person with just a handful of conversations."

Here is the mood board and branding for Luner Photography:

Luner Photography Brand Mood Board by Absolute JEM

Image credits clockwise from top left:

Book Cart Bedroom • See Vanessa Craft | Be Vibrant artwork • EttaVee | Bouquet • Love 'n Fresh Flowers | Floral Family Room • Romantic Homes | Armchair •  Fröken Turkos | Tulips • Sugar & Charm | Girl throwing confetti • Cheers Babe | Watercolor Wallpaper • MUSE Wall Studio

Colorful Floral Brand Board for Luner Photography | Design by Absolute JEM
Luner Photography Primary Logo Design by Absolute JEM
LunerPhotographyBranding04
Luner Photography Visual Branding by Absolute JEM

Check out Tiffany's website, as she's done an incredible job overlaying her new brand identity over her existing Pixieset site!

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seo

business

website

portfolio

design

Branding

CATEGORIES

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*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2022 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM  (who else?) |  Brand Photos: Jennifer Casey Photography