How a memorable theme woven throughout your branding just might give you an edge. I named my business Absolute JEM not only because of my initials (hence the “misspelling”) and because my clients are absolute gems, but also because I wanted to give my brand a theme. I use a consistent gem theme throughout my […]

Bright, bold, and unapologetically loud af. Erin Dayhaw is a talented #marylandmaker specializing in quirky home goods and apparel with a side of sarcasm—and her products will give anyone a laugh! She also makes badass signage for small businesses. Erin came to me wanting to create a recognizable visual brand – not only with the […]

A Logo Isn’t Enough. There, I said it. (But I say it with love.) Now don’t feel bad if you don’t have top-to-bottom branding for your business. It’s totally understandable! Branding is not only an investment, but also a commitment. Good branding takes time because it forces you to do the hard work of getting […]

Soak in the soothing feeling of this elegant visual brand. Sarah Thayer is a portrait photographer who loves capturing memories for families and couples to cherish forever. She came to me ready to level up her business with a consistent, upscale, and recognizable brand identity. The brand keywords we landed on were: fresh, helpful, laughter, […]

A bright and dynamic brand with a bold spectrum of rainbow colors. Samantha of Samantha Jean Photography came to me in need of a brand refresh. She wanted her branding to not only be eye-catching, but to also have that “at-a-glance” factor where clients who come across it would immediately say “That’s Samantha!”. Her brand […]

Wanna know why optimizing your images is so important? Because humongous, full-resolution images are usually the worst offender when it comes to slowing down your website! So allow me to get on my web designer soap box: This is me begging you to stop uploading giant image files to your website. I’m here to show […]