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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

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“Colorful-with-a-side-of-crazy” Branding for Erin Dayhaw

November 9, 2021

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Bright, bold, and unapologetically loud af.

Erin Dayhaw is a talented #marylandmaker specializing in quirky home goods and apparel with a side of sarcasm—and her products will give anyone a laugh! She also makes badass signage for small businesses.

Erin came to me wanting to create a recognizable visual brand – not only with the logo, but with the color palette, font choices, patterns, and icons. She told me, "I want customers to open their mailbox or front door and just see an Erin Dayhaw package waiting for them. And all of this without even opening their package to see what's inside."

That right there is the power of branding! ⚡️

The Erin Dayhaw visual brand is bold, unapologetic, and unmistakable. The logo is reminiscent of Erin's signs and stickers, and the colors are vibrant to highlight the sassy spirit of the brand. Graphics, patterns, and fun touches abound. And of course we had to PIMP OUT her packaging!

There's no mistaking this visual brand for anyone BUT Erin! 

I had an absolute blast working with Erin on this and I'm so proud of the outcome. You MUST check out her website and see how it all came to life! (And while you're there, do some shopping from a woman-owned small business!)

Bold brands packed with personality that aren't afraid to be SEEN. That's my jam.

HERE’S A PEEK AT THE MOOD BOARD AND BRANDING FOR ERIN DAYHAW:

Erin Dayhaw Brand Mood Board by Absolute JEM

Image credits clockwise from top left:

Fiesta: Momo Party | Room: Modsy | Palm Springs: Little Big Bell | Art Print: BossyGirlUK | Balloon Party: Beijos EventsJessica Lynn Photography | Taco Sign + Headshot: Erin Dayhaw | Pattern: Fredi Maria

Crazy Colorful Brand Board for Erin Dayhaw by Absolute JEM
Crazy colorful logo for Erin Dayhaw
Crazy colorful submark for Erin Dayhaw
Crazy colorful packing tape for Erin Dayhaw
Crazy colorful icons and patterns for Erin Dayhaw
Crazy colorful visual brand identity for Erin Dayhaw

you gotta check out erindayhaw.com to see how her branding comes to life -- and while you're at it, shop a woman-owned small business!

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seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2022 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM  (who else?) |  Brand Photos: Jennifer Casey Photography