Bright, bold, and unapologetically loud af.
Erin Dayhaw is a talented #marylandmaker specializing in quirky home goods and apparel with a side of sarcasm—and her products will give anyone a laugh! She also makes badass signage for small businesses.
Erin came to me wanting to create a recognizable visual brand – not only with the logo, but with the color palette, font choices, patterns, and icons. She told me, "I want customers to open their mailbox or front door and just see an Erin Dayhaw package waiting for them. And all of this without even opening their package to see what's inside."
That right there is the power of branding! ⚡️
The Erin Dayhaw visual brand is bold, unapologetic, and unmistakable. The logo is reminiscent of Erin's signs and stickers, and the colors are vibrant to highlight the sassy spirit of the brand. Graphics, patterns, and fun touches abound. And of course we had to PIMP OUT her packaging!
There's no mistaking this visual brand for anyone BUT Erin!
I had an absolute blast working with Erin on this and I'm so proud of the outcome. You MUST check out her website and see how it all came to life! (And while you're there, do some shopping from a woman-owned small business!)
Bold brands packed with personality that aren't afraid to be SEEN. That's my jam.