I'm so excited to reveal the new branding for The DMV Wedding Pros Podcast! This podcast offers education for wedding pros in the Washington D.C. Metro Area. Abigail Coale is the host, and in addition to being a fantastic wedding videographer with Abidoodle Productions, she's also a really savvy digital marketer. She fully gets the importance of a professional visual brand, and she was ready to turn the podcast branding up a notch!
The new logo is polished yet stylish, with a cute engagement ring accent to really drive home the "wedding" feel. I also think the lines in the font we used for DMV give off a 'Washington Monument' vibe. We kept things simple with a color palette of black, white, and icy blue, and I think the branding gives off a fresh, modern, wedding industry vibe.
Not only did I work with Abigail on the podcast branding, but I was also a recent guest!
In addition to being a brand and website designer, I'm also a wedding industry pro. I've been working for Here Comes The Guide for over a decade. Our main "service" is our website—and I've handled the look and feel of our site along with much of its creative content for years now. And of course, this includes always being knee-deep in SEO strategy! It's because of the knowledge and experience I've gained with HereComesTheGuide.com that I'm able to have my own website design business.
So I absolutely LOVE when I can talk about these two passions in conjunction: Weddings & Websites! Abigail invited me to talk about web design tips and strategies that can really take a website to the next level.
We had a great conversation chock-full of actionable tips for streamlining your website and optimizing for mobile. We chat about everything from how to optimize your images (because huge images are the worst offender when it comes to slowing down your site!), to the importance of having calls to action on every page, to injecting personality into your site's contact form, and much much more!
The best part is, you don't have to be a wedding pro OR be located in the DC Metro Area to benefit from this episode. We talk about web design best practices – and some common mistakes! – that apply to *all* small business websites.