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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

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Stylish Tropical Brand Identity for Savannah Smith Photography

January 14, 2022

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Fresh, bright, and colorful with a coastal vibe. 

Savannah is a vivacious, light-loving photographer for people who love color, emotion, and each other. She came to me ready to make the shift from photographing large weddings to focusing on micro weddings, elopements, intimate destination weddings, and portraiture.

As a result, her visual brand had to shift with her!

We unbuttoned her branding to show more COLOR and personality. It reflects Savannah's love of palm trees, coastal vibes, and all things Lily Pulitzer. We landed on a visual brand that was high-end without being stuffy, approachable and welcoming, fun, fresh, and bright.

Savannah's adorable baby girl Vaila Marigold was a big reason for this change—so of course we had to honor her in the new branding! Can you find the marigold flowers sprinkled throughout? We also had to get a subtle nod to Disney in there—because it’s so close to Savannah’s heart. If you look hard enough, you'll find these subtle yet meaningful details in the primary logo and the palm leaves pattern.

I'm all about putting a piece of your personality and heart right into your visual brand. Yes, branding must appeal to your ideal clients...but what they are *really* attracted to is YOU. Which is why your branding should also reflect your personality and passion.

I had the BEST time working with Savannah to create this personal, summery, vivid brand. Doesn't it make you want to sip an icy paloma cocktail on a breezy beach shaded by palm trees? 

Cheers to Savannah's new visual brand identity, new business direction, and to branding that feels like you.

HERE’S A PEEK AT THE MOOD BOARD AND BRANDING FOR SAVANNAH SMITH PHOTOGRAPHY:

Savannah Smith Photography Brand Mood Board by AbsoluteJEM

Image credits clockwise from top left:

Beachy Art Print: Lindsay Letters | Watercolor Florals: Evelyn Henson | Greek Door Print: Annawithlove Shop | Palm Beach Retro Mirror: Society Social | Baby: Savannah Smith Photography | Parks and Rec Quote: Brit + Co | Palm Print: Lilly Pulitzer | Key West Houses: Matt Crump | Disney Icon Pattern: CoconuTacha

Savannah Smith Photography | Brand Identity by Absolute JEM
Savannah Smith Photography Primary Logo | Absolute JEM
Savannah Smith Photography Brand Color Palette | Absolute JEM
Savannah Smith Photography Visual Branding | Absolute JEM
Savannah Smith Photography Logo Design by Absolute JEM
Savannah Smith Photography Brand Pattern by Absolute JEM
Savannah Smith Photography Visual Brand Identity | Absolute JEM

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seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2022 Absolute JEM • All Rights Reserved  | Design: Jenna Miller of Absolute JEM  (who else?) |  Brand Photos: Jennifer Casey Photography