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I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

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Bookish Brand + Website for FictionMatters

April 2, 2021

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A beautifully bookish brand design...

Grab a cup of coffee and get cozy, because today I'm revealing the charming visual identity and new Showit website for the literary lifestyle brand, FictionMatters!

FictionMatters is a blog about books and the literary lifestyle. Sara Hildreth is a self-proclaimed bookworm and aspiring literary heroine, and there's nothing she enjoys more than putting the right book into the hands of the right reader. Check out her Instagram if you want to topple your TBR!

Sara is incredibly thoughtful and intentional with her book recommendations, and she was the same way as we worked through her visual brand.

Smart, thoughtful, charming, and inviting. Cozy, comforting, and classic...but still young, fresh, and stylish. Modern hygge meets English cottage. Something warm and approachable, that makes you want to snuggle up and stay awhile...

I think we really created something beautiful together. The primary logo uses a combination of smart serif + clean script font that you might find on the cover of your favorite classic, anchored by hand-drawn florals that really drive that English cottage feeling home.

We then translated this branding to her new website. Sara wanted a website that felt like her – and felt like home! A corner of the internet where you could get lost in thoughtful book recommendations and find your next great read. From torn paper accents to bookish icons, everything was intentionally designed and thoughtfully placed to put the focus on cultivating your literary lifestyle – and finding books that matter.

HERE'S THE FICTIONMATTERS MOOD BOARD + BRANDING:

FictionMatters Books | Brand Mood Board by AbsoluteJEM
FictionMatters Books | Visual Brand Identity by Absolute JEM

AND HOW IT CAME TOGETHER ON HER WEBSITE:

FictionMatters Books | Showit Website Design by Absolute JEM

hop on over to fictionmattersbooks.com to see the full website!

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seo

business

website

portfolio

design

Branding

CATEGORIES

SEARCH

*everything you need for a
professional, cohesive brand!

FOR SMALL BUSINESSES

BRANDING CHECKLIST

FREE 6-PAGE

LET'S BE FRIENDS

I'm Jenna, and I design brands and websites with thoughtful strategy and sparkling personality. Besides nerding out on all things digital marketing, I'm also an avid Bravo watcher, exercise junkie, makeup enthusiast, wrangler of my boys, and drinker of coffee until it's acceptable to drink wine. Is it 5 o'clock yet?

hey friend!

© 2020–2021 Absolute JEM • All Rights Reserved  |  Site Design + Branding: Jenna Miller of Absolute JEM  |  Brand Photos: Jennifer Casey Photography