A bright and dynamic brand with a bold spectrum of rainbow colors.

Samantha of Samantha Jean Photography came to me in need of a brand refresh. She wanted her branding to not only be eye-catching, but to also have that "at-a-glance" factor where clients who come across it would immediately say "That's Samantha!".

Her brand keywords were: Sassy, colorful, classic, natural, vibrant, silly, fun, and clean.

We came up with a bright and dynamic mood board with a bold, rainbow spectrum of colors that signifies the welcoming inclusivity of the brand. Lots of white space is the key to keeping things clean and modern, while silly and fun touches abound to help clients connect with Samantha as a person.

From the Harry Potter and Disney-inspired icons to the eye-catching color palette and bold seamless patterns, we wanted this brand to shout "inclusivity" while also appealing to fresh, fun-loving, pop-culture-referencing couples in love.

In fact, just after Samantha updated her website with her new visual branding, she let me know that she'd connected with a bride who had a Harry Potter tattoo on her arm!  Samantha told me, "I think the new logo is more perfect than I ever could have imagined, and it's obviously jiving with the right kind of people!!" 

Branding that attracts your ideal clientele is the true goal, and I live for the moments when this connection happens.

It was a true delight to work with Samantha to bring this personality-packed brand to life, and I'm simply thrilled with how it turned out. 

◆

HERE’S A PEEK AT THE MOOD BOARD AND BRANDING FOR SAMANTHA JEAN PHOTOGRAPHY: