Vivid colors and party vibes for a balloon artist brand.

Let's brighten up the day with a vibrant new visual brand!!

Savannah of Savvy Soiree Balloons wanted something bright and fun that would set her apart from the other balloon businesses in her area. She wanted more cohesiveness and that at-a-glance factor so that when people "see a certain image or colors they know that's Savvy Soiree Balloons."

Here are the brand keywords we landed on:

• Savvy
• Fun
• Cheerful
• Creative
• Trustworthy
• Lively
• Exciting
• Welcoming

The Savvy Soiree Balloons visual brand is bright, splashy, and reminiscent of the varied shapes and colors of balloons. The branding is as unique and visually interesting as Savannah's balloon installations themselves, and meant to stand out from the competition in a bold, creative, exciting, and savvy way!

We wanted to strike a balance between celebratory and professional, highlighting the "Savvy" along with the "Soiree". I just love what we came up with together. Tons of graphic elements and two unique patterns as well as logo variations, playful fonts, and brand marks that give Savannah so many options and colorful combinations to mix and match.

Here's a Peek at the Mood Board + Branding for Savvy Soiree Balloons